. 1) Keep the title short so that it is easy to point to, generating a link:
http://wematter.blogspot.com/yyyy/mm/"Title"
. 2) Keep the posting short so that it is easy to find a post and then put the "Meat" of the posting either in the Web page pointed to by the title or in the first comment. Note: I may change the (Comments) title to a (More/Comments) field.
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